Tuesday 3 May 2011

Nutrition: Coconut Water...Is It Just Another Fad?

I was at Shoppers Drug Mart the other day and I saw coconut water for sale and was curious how much it was selling for. I was going to buy it impulsively but resisted my temptation and asked the worker how much was "Vita Coco". This small 330 ml juice box was selling for $3.50! I instantly put it back and decided to see what this craze was all about.

Last year the Associated Press showed that annual sales in America ranged from $40 - $60 million in sales and it continues to grow. Who should receive most of the credit for this huge market for coconut water?

Celebrities of course! Whatever the celebrities do the general public decides to follow.


There is a huge buzz that coconut water cool down body temperature, get rid of hangovers in an instant, raise metabolism, raise strength of your immune system and replenish fluids and electrolytes after an intense workout. 

The only convincing studies done with coconut water is its ability to rehydrate an individual after exercise.  Just because you read in a gossip magazine or because you see your favourite celebrity prancing around with a carton of coconut water doesn't mean you should do the same. They can afford to waste their money on useless new health fads.



        Maybe if you drink coconut water you'll get jacked like Madonna.......



The problem is that many think there is a quick fix that will make them instantly healthy and get them a six-pack in no time. Think again.


There is no miracle drink that will put you into shape. Put in the work and you will reap the benefits.

Save that $3.50 and just keep hydrated with drinking 2-3 litres of water a day.

What do you guys think about coconut water. Is it a fad? Will it stick around for good?





2 comments:

  1. I didnt know that coconut water has any effects at all I just think it tastes great.

    Can you post something about Multi vitamins? Good or bad idea also how to know how much you can take of each value per day based on your age?

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  2. Coconut water is a fruit juice. So it offers electrolytes and H2O. Gatorade does the same thing. If you don't want the calories, and you don't need the electrolytes then just stick to water. If you need the energy then something like coconut water is not the worst option. But you don't need an expensive brand to reap its rewards. I see out of country brands selling for a dollar a can all the time. They will offer similar benefits.

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